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New Art at One Hawthorne Faces Rincon Hill

I love to see new and interesting, signature art pieces that tend to come along with the new large building projects in South of Market. One Hawthorne (1 Hawthorne Street, San Francisco, CA) has joined the club with the 16-story mural called “Landmark.”

One Hawthorne, a new 25-story boutique luxury condominium tower in the cultural heart of the city, is now adorned with San Francisco’s newest large-scale public art installation.

“Landmark,” is the title of the 16-story (145 ft.) mural just installed on the east façade of One Hawthorne, located in San Francisco’s Yerba Buena Neighborhood.

This work of art, created by noted Northern California artist Robert Hudson, consists of a large grid of colorful panels 145 ft. high and 12 ft. wide. The panels are coated with porcelain enamel using a photographic imaging process, which accurately reproduced and enlarged a detailed series of 30” x 23” color drawings created by Hudson. The finished installation is 16 stories high, spanning from floors 9 to 25, facing east and highly visible from along Howard Street, New Montgomery Street and from many downtown buildings.

“We had three goals from the outset – forming an alliance with a notable artist who is part of the great tradition of post-war San Francisco painting and sculpture; integrating new artwork with the architecture of One Hawthorne; and creating a monumental work that could be viewed at a city scale and become a notable addition of the visual landscape of downtown San Francisco,” said Ezra Mersey, principal of Jackson Pacific Hawthorne LLC, developer for One Hawthorne. “Public art, and this piece in particular, provides a sense of place and adds to the beauty of this neighborhood.”

“Landmark” is the newest artwork to grace the skyline due to San Francisco’s unique art requirement where private construction makes substantial contributions to public art, and it joins other public art in the Yerba Buena Neighborhood including “Pneumatic Dreamer” on The W Hotel by artist Michael Stutz; the glass mural by Raymond Saunders at St. Regis San Francisco; and, several works at 555 Mission, including Ugo Rondinone’s “Moonrise” sculptures and Jonathan Borofsky’s “Human Structures (San Francisco)”. This art requirement is overseen by the San Francisco Planning Department; however, selection of the artist is left to the discretion of the property developer. One Hawthorne tapped Valerie Wade, gallery director at Crown Point Press, its new across-the-street neighbor, to consider several artists and assist in concept development. The entire process took about one year, with KVO Industries, based in Santa Rosa, Calif., fabricating each porcelain enamel panel and overseeing the installation.

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