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Heart of SoMa 2010: community variety event just two weeks away

Heart of SoMa 2010:  fall’s premiere community event

Variety gala to feature Emcee Mary Murphy, entertainers and restaurants, as well as an appearance by Rev. Jesse Jackson — all to benefit Hamilton Family Center

SAN FRANCISCO (Oct. 12, 2010) – The big event happening this fall, Heart of SoMa 2010 promises to be a memorable occasion capturing the spirit – and the heart — of San Francisco’s most vibrant neighborhood.

A sensational evening of music, dance and art, complimented by creative culinary offerings from the City’s finest restaurants, Heart of SoMa 2010 takes place Tuesday, Oct. 26, 2010 from 7-10 p.m., at Terra Gallery, 511 Harrison St., in San Francisco’s South of Market (SoMa) District.

Emcee Mary Murphy of Fox’s “So You Think You Can Dance” fame will oversee the festivities; special guest Rev. Jesse Jackson will salute the community and introduce the efforts of Hamilton Family Center, the beneficiary of the event; and, acclaimed musicians and champion dancers will entertain all night long.  Hospitality sponsors include many of San Francisco’s most acclaimed new restaurants and nightspots including: Boulevard, Prospect, Epic Roasthouse, Waterbar, Town Hall, Fifth Floor, Chez Papa Resto, Thermidor and Bar Agricole, as well as exclusive wine sponsor Vezer Family Vineyards.

“The SoMa community has really come together to put on a one-of-a-kind variety spectacular,” said Charmane Crain, concierge at One Rincon Hill and spokesperson for the San Francisco Residential Concierge Association (SFRCA), which has rallied to help organize this event. “Terra donated the space, restaurants jumped aboard and other community leaders, residents and merchants have given generously to make this happen and support a good cause.”

Heart of SoMa 2010 will raise money to benefit the Hamilton Family Center (www.HamiltonFamilyCenter.org), which has been working for 25 years to end homelessness in the San Francisco Bay Area, and is the largest provider of shelter, eviction prevention assistance, rapid re-housing, youth programming, and support services for homeless families in San Francisco.

Reverend Jesse Jackson will issue a keynote address. An American civil rights activist and Baptist minister, Jackson is a former candidate for the Democratic presidential nomination in 1984 and 1988, served as shadow senator for the District of Columbia from 1991 to 1997, and is founder of both entities that merged to form Rainbow/PUSH Coalition.    Reverend Jackson is planning to visit Hamilton Family Center and may stay the night in one of their shelters. Jackson stayed in the shelter one night in 1992.

VIP dignitaries, corporate sponsors and high-level donors will have an opportunity to mingle with Rev. Jackson and other featured artists/guests at a special VIP Experience reception on the 53rd floor of One Rincon Hill, San Francisco’s landmark residential tower (across from the Terra venue), 5:30–7:30 p.m., Oct. 26 (two hours prior to main event). Chez Papa Resto and Thermidor are providing food and libations.

Tickets are available for $75 ($100 at the door) and proceeds benefit the Hamilton Family Center (www.hamiltonfamilycenter.org). For more information or to buy tickets, visit www.heartofsoma.com

“Terra Gallery is at the heart of the growing SoMa District, where dozens of high-rise towers have sprouted up in the City’s fastest growing micro-neighborhoods.  These condominiums are home to more than 3,000 new neighborhood residents.

“It’s heartwarming to see how the SoMa community has joined together, especially the concierges in the City’s new condominium towers who are rallying their residents,” said David Kriozere, principal at Urban West Associates, developer of One Rincon Hill. “Heart of SoMa as a non-profit initiative that is focused on building community in the greater SoMa District…the event is a celebration but also a kick off–meant to inspire people living and working in SoMa to engaged in their community.

“We’re hoping Heart of SoMa will be a spark to get the SoMa community involved with Hamilton Family Center and other organizations,” Kriozere added. “For example, if a company that’s leading edge in social media or biotech or graphic design can facilitate guided tours, this might inspire kids who are homeless to say, ‘This would be something really great to do with my life.’ Then, to see if these businesses could mentor these kids, to find scholarships, to provide internships and so forth – these are ways that really could help.”

“Hamilton Family Center honors the commitment and collaboration present in a community united to end homelessness and rebuild lives in San Francisco,” said Beth Stokes, executive director, Hamilton Family Center. “In this City, public and private sector agencies, nonprofit and for-profit organizations are all in the business of housing families and building sustainable communities, and we thank you for joining us in this important work.”

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